The popularity of social media marketing firms has grown exponentially in recent years thanks to the increasing need for businesses to establish and maintain their online presence and reputation. However, this increase in popularity also means an increase in competition among social media marketing firms.
Setting yourself as a unique social media firm is one of the strongest factors to attracting new clients. But how do you do that? How do you separate your social media marketing firm from the competition? Whether you’re a new company or an established one that’s stuck on what to do, consider employing some of the tactics we’ve outlined below to help increase your firm’s visibility and popularity.
Define Your Niche and Create Unique Conversations as Content
One of the best ways to help your social media marketing firm stand out is to create a niche for yourself. While choosing a niche that your competitors are failing at is guaranteed to make the spotlight shine on you, you can still carve a spot for yourself even if you’re providing the same services or products as everyone else.
What you’ll need to do is focus on one or two specific areas of social media marketing, such as social media PR, social media influencing, or even content curation. Study them well and brand yourself as an expert in that field. Once you’ve positioned yourself as an expert, publish content that supports your positioning. Your content shouldn’t be like what your competitors are offering; it shouldn’t be the same generic video or blog articles that can be found on your competitors’ websites.
Use your content to highlight how you can help your clients grow their businesses or sell their products, why your firm is the right one for them, and why you’re not the same as your competition. Also, take your time to study your competition and learn from their failures and successes. Think about unique values and offers that you can provide to your potential customers that will make them think about your social media marketing firm once an idea springs up in their minds.
Create Engaging and Insightful Proposals
Your proposals or sales pitches are how most clients will get their first impression of what your firm is like. Ideally, seeing what and how your competition pitches to their clients will help you differentiate yourself from the pack. However, that’s not always the case and you may need to create these unique propositions yourself.
What you want to do is figure out the pain points of your clients and infuse the solutions to those pain points in your marketing firm’s slogan. This way, you’ll be able to plant your competence and uniqueness in their subconscious right from the beginning of your proposal.
Your strategy to solve their social media problems should be well thought out. Explain your business in detail as well as how your social media marketing firm will help ensure or improve the chances of their businesses’ success. Create your pitch in different formats so you’ll be able to send them to your clients no matter what devices or platform they utilize.
Your pitch should not be a one-size-fits-all kind of pitch. Always tailor it to meet the needs of each client. To minimize the amount of time and work you’ll put into pitching, you can streamline the industries you aim to serve and remove some businesses from your list. Answering the questions below will help you determine the right information to include in your proposals:
- What are our unique selling points?
- What channels or services do we utilize/know best?
- Who are the consumer groups we understand most?
- In what way do our beliefs and values affect the way we work?
- Why are we doing what we do?
Don’t Underestimate the Power of Data
Whether you’re trying to make your social media marketing firm stand out or trying to position yourself as an expert, data and analytics are some of the most important information that can help you out. Besides the fact that they’ll make you more credible, excellent data and analytics will push you ahead of your competition, especially if it’s something they don’t focus on.
You can include your marketing data in your pitch, blog posts, and even social media posts. Showing your clients the data of your successful and less successful marketing strategies can help you personalize the experience thereby, enhancing the trust your potential client has for your brand.
However, make sure the data you’re providing your client with is easy to follow, easily accessible, and relevant to their business. The data you’re providing should show that you’re competent and your brand is truly unique, but shouldn’t be overwhelming so your client doesn’t get tired, confused, or feel alienated.
Conclusion
Setting your social media marketing firm apart from your competition may seem like an arduous task. But with the helpful tips we’ve shared above, we hope that you can find it easier. Remember to define a niche, utilize relevant, informative content, employ the use of insightful data, and make sure your proposals speak to the problems your clients are facing. To your success!
