Simply searching for the phrase “web design firm” on Google will show you that there’s a lot of competition in this space. Whether you’re just starting out or simply trying to stay ahead of the curve, standing out from the crowd is an important element to getting noticed by potential clients.
So how do you differentiate your website design firm from the small, national, and regional competition in your industry? Here are three distinct tips to help you set your web design firm apart while boosting your marketing results and enhancing your brand.
Incomparable Competence
Obvious, right? Well, that may not be the case. The truth is, many web design firms out there are incompetent and unprofessional. There are many website owners today that either built or are managing their websites themselves because a developer or designer messed up their plans.
Improving your craft and being excellent at it will set you apart from the crowd. When you constantly improve the services you offer and strive hard to meet and surpass your clients’ expectations, you’re bound to be light years ahead of your competition. Use these tips to ensure that you continue to be incomparably competent:
- Improve your skills consistently
- Care about your clients and the quality of the services you provide them with
- Learn practical and real-world skills, like coding, UI/UX design, etc. instead of using tools like themes
- Create a schedule, checklist, or process list for every job you take so you can become efficient while ensuring that every loose end for a particular job is tied
- Request for feedback from your clients after each job
- Work on the feedback you get
- Read articles and blogs to improve your skills, learn about new tools, and catch updates on trends
Be a Specialist
Most people start their web design firms accepting all kinds of jobs. While this may be acceptable at the beginning of your career, as your web design firm grows and you strive to become unique, you’ll need to establish yourself in a particular area of your industry. While being a jack of all trades might look cool at first, it doesn’t set you apart from your competition.
When you create a niche for yourself and become a specialist in a particular area, it becomes easy to identify you as an authority in that field. You’ll also be able to target specific clients looking to employ a web design firm in your niche, unlike when you’re not specialized and you just create general ads that target random people looking to create or design a website.
To further enhance your specialty, make sure you utilize these tips after finding the perfect niche for your firm:
Understand what your potential clients are looking for. Since you’re now facing a specific industry or niche, learn about that industry, know what works and what doesn’t.
Utilize their language. Understanding the technical terms of a particular industry positions you as a professional and helps you stand out. Your potential client will find it easy to talk to you when discussing their website needs. There will be no need for them to consistently break things down now and then.
Be the best man/woman for the job. You’re no longer a generalist, so make sure you don’t act like one. You’re now a professional working in a specific niche. Act like one.
Charge more. Yes, this can a little difficult at first since you may have been charging less while working as a generalist. But now that your web design firm is niching down to specific industries, you’ll need to charge more while improving your skills.
Create An Amazing Website
Being a web design firm doesn’t mean your clients are the only ones who get to enjoy your skills. Creating a website that’s visually appealing, loads fast, and provides an excellent user experience will help you stand out from the crowd. You’ll be able to showcase your expertise and talents to your clients. And with every upgrade you make on your website, your clients would be able to see that you stay on top of the trends.
Include relevant information that will help your target audience understand your firm’s philosophy and culture. Portray your web design firm as a company that does contemporary web design while catering to modern, digital businesses. Make sure to assess your competitions’ websites to find where they are lacking and implement whatever they’re missing on their websites.
You don’t necessarily need to have a website overhaul. Simply updating the look and feel of your website by making some changes and adjustments here and there will help. Update your website content as well. Remember that you’re now serving a specific niche so generic website content won’t cut it. If you have blogs and/or articles on your website, update them and make sure they are helpful to your clients.
Conclusion
Website design agencies are many, which means that your clients have a lot of options to choose from. Implementing the three tips we’ve provided above will help you get ahead of the curve. Update your website with the latest technologies while taking care of user experience, aesthetics, and loading times. Make sure you’re a specialist in your niche and choose competence and quality over generalization and quantity.
